A Few Simple Marketing Tips


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Vision 79

 

A Few Simple Marketing Tips

By

Deb Salisbury

Copyright © 2015, Deb Salisbury, All Rights Reserved

 

Do you dislike Twitter? Do you distrust Facebook?

There are still a few simple things you can do to promote your books.

Update your email signature.

One tool in your marketing campaign is your email signature. After your name and website, include the name of your newest book and a link to a URL where it can be purchased.

I’m told that every email you send with that link will help with your SEO (Search Engine Optimization), which is how Google, Bing, and many other search engines locate your book.

Don’t use too many links, though. Some email programs will dump your effort into the spam folder after two or three URLs.

Create a writer’s website.

Give your readers a place to find you online, even if it’s only a Goodreads or Amazon Author’s Page.

You can buy a website URL from sites like Godaddy for around $15 a year, and a simple webpage editor for $5 to $15 (and up, of course) per month. Many of these editors are extremely easy to use.

A blog is another possibility. Blogger is free, and easy to use. All you need is a Google account. Wordpress is also popular, and I believe it offers free and paid sites.

Some publishers also offer websites for their writers. Check their sites out for ease of use, but make sure you own the rights to any posts you upload there.

From your website, link back to every site that sells your book, be it Amazon, Smashwords, or Apple. Again, I’m talking about SEO, Google brownie points, and more ways for readers to buy your books.

Add new information to your website whenever you can. Try to write about something more than “Buy My Book.” Anyone who goes to the trouble to find your website wants to know more about you, as a person and as a writer.

Show your personality. I’m terrible at this part, so I almost didn’t include it, but I’m told that this is what will get people coming back to your site.

Update your forum signatures.

If you’re active in any forums, add a link to your website to your signature. Since many forums are private, this may not help with SEO, but you may find a reader who wants to know more about you.

Comment in blogs.

If you follow any blogs, link your name to your website – most blogs want a name and email before they’ll allow you to post, and many allow you to add a website URL. ADD THAT URL. It’s a window where readers can find you.

Commenting on blog posts can get you noticed. Not right away, and not by everyone. But if your comment is thoughtful and interesting, readers may click through to your website and check out your books. Interesting is the key word here. Don’t carry on about your book in someone else’s blog.

Don’t be rude, controversial, or insulting. That’s not the kind of notice you want, and it might get you blocked from commenting. Bad behavior will likely get you ridiculed – there’s a commenter on one of my favorite blogs who is referred to as “Drive-by Deb” (not me, I promise) for her rude-comment-and-run habits. Such people are called trolls, and you don’t want to get labeled a troll.

Create a paperback copy of your book.

Many writers are only interested in ebook sales, but some readers prefer print.

Createspace lets you upload your book for free – you only pay for the printed copies you order. You can buy one copy to put on your shelf, or fifty to carry to a convention or to indie bookstores. It also gives you a link to put on your website so readers can order print copies.

I sell most of my nonfiction in paperback format through Createspace and Amazon. Contrary to rumor, print isn’t dead yet.

Write articles for ezines like Vision.

Writing-related sites like Vision need you as much as you need the exposure they offer. Try writing a short article and submit it to Zette. We’d love to hear from you. (Submission Guidelines can be read here!)