Book Review Sell Your Book like Wildfire by Rob Eagar


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Book Review

Sell Your Book like Wildfire by Rob Eagar

By

Lazette Gifford

Joyously Prolific Blog

Copyright © 2014, Lazette Gifford, All Rights

Stepping away from the creative side of writing to the marketing side is apt to cause a stumble or two. Many creative people find the idea of marketing to be the exact opposite of the creativity that went into writing a book. This doesn't have to be so. Writers only need to find a way to be creative in marketing, and this book is a great first step to point the way. Taking this book a chapter at a time can not only help new writers work on their marketing skills, but can also help others fill in some of the blank spots in their own marketing work.

Rob Eagar's book, though aimed at nonfiction writers, brings a number of simple, easy to follow instructions on how to promote your work. The final chapter is a nod to fiction writers and points out how most of the book applies to them as well. The presentation is neat and easy to follow, so the reader can quickly find and reinforce the material.

For a newly published author, whether in the traditional publishing venue or as self-published, this book is a treasure-trove of interesting, easily applied ideas. Everything from website design to keeping interview discussions on track is covered, and if you are going into this blind, the lists of items to consider can be a great way to get your marketing moving.

The chapters are:

Establish Your Expertise

Light a Fire in your Readers

Make your Mark with an Author Brand

How to Build Book-Marketing Tools into your Manuscript

Start a Wildfire with Your Author Website

How to Capture More Media Interviews

Turn Media Interviews into Book Sales

Feed the Beast: How to Use Amazon to Sell More Books

The Skinny on Social Networking

Working with a Publisher

The Flammability of Free: How to Drive Word of Mouth

Sell books Through Public Speaking

Create Newsletters that Get Results

Marketing tips for Fiction

Unlike some marketing books, this one is well-written and lively. The book is interesting to read, which helps reinforce the power of what the author is presenting.

For instance, Chapter Five approaches the problem of what an author website needs. While his suggestion that the site be done professionally is reasonable for people with the income to hire someone professional, many new authors are forced by circumstances to create their own sites. This chapter lists some of the things to avoid, like sites with free templates because they don't look professional. A blog is not a website, either, though it can be part of one. For the rest, he lists the several web pages and content that your site needs which includes a newsletter sign up and free resources. Having the pages explained can help someone who is uncertain about a site set up the basics of what they need.

Each chapter has a short summary and a link to additional information, which can be found at http://www.startawildfire.com/books/overview (Be sure to sign up for the free weekly marketing newsletter!)